Main Street Strong. | May 1, 2020
Quote of the Week
“We can coax that recovery to a faster and stronger outcome if we can keep the focus of our support as hyperlocal as possible and if we can maintain the connector organizations that help small business on the ground, community by community.”
–  Patrice Frey, President & CEO, NMSC, in her recent op-ed calling for financial support of our invaluable Main Street organizations. Read the article in full >
The Latest COVID-19 Resources

For those living in states that are reopening their economies, we have developed new tip sheets to help you through the reopening process. From direction on how businesses can provide safe shopping experiences to ways that community leaders can overlay a recovery plan to current work plans and Four Point activities, these tips offer a starting point as you enter the first phase of the recovery process.

Join us Tuesday, May 12, for our latest COVID-19 & Main Street webinarConnect with Customers and Manage Your Business Remotely, led by Google. Discover Google tools that can help you work and manage your business during this time of uncertainty. Learn how to update critical business information online, keep your customers informed, conduct virtual meetings, and access important files from anywhere. Learn more.

We’ve created materials that you can use to quickly get the word out about COVID-19’s impact on your small businesses. These shareable social media graphics and sample social media language reflect results from our recent survey, The Impact of COVID-19 on Small Businesses. Find data on the small business owners in your town and state with new interactive maps, which we hope will help better you understand what is happening in Main Street programs across your state.

For more resources, check out our revamped COVID-19 Main Street Resources webpage.

Community is at the heart of everything we do.
We stand with you.

Virtual Cash Mobs & Remote Farmers Markets
Photo credit: Downtown SLO

The COVID-19 Community Response blog series features ideas and approaches that local Main Street America programs are taking in response to the pandemic.

This edition features a great new initiative from Downtown SLO: the May Flower Initiative. Starting this weekend, the windows of businesses in Downtown San Luis Obispo, California, will be filled with flowers and floral patterns designed by local artists. With particular focus on livening up vacant storefronts, the intent of this collaboration between business owners, local artists, and property owners is to, “develop a visual, vibrant experience for people to view safely from cars or bicycles, to remind people that Downtown is a vibrant center for creativity and commerce, and that it will be opening once recovery begins, whenever that time comes.”

Read more great responses in today’s edition of COVID-19 Community Response Roundup: Virtual Cash Mobs & Remote Farmers Markets.

We will be posting these roundups frequently throughout the duration of the crisis. To view the full collection of roundups as well as access our robust collection of coronavirus-related resources, please visit our webpage dedicated to COVID-19 Main Street Resources.
Overheard on The Point
• Allied Member Resources (18 replies)
• Local Stimulus – How we are incentivizing spending in The Milk District (9 replies)
• Virtual Selling (5 replies)

We Are Main Street – April ThemeThis month, we are celebrating Main Street PRESERVATIONISTS. Highlight the people who are working to preserve buildings and spaces that capture the
history of your commercial district by using #WeAreMainStreet.

For more details on how to get involved with the We Are Main Street campaign this month, please visit our website.

In case you missed it…
• The Future of Retail: Creative Approaches to Place-Based Entrepreneurship
• Navigating Main Streets as Places: A People-First Transportation Toolkit
• Announcing the Main Street Advocacy Toolkit
• Main Streets Are for Everyone

Looking for a job?
Visit the Preservation Leadership Forum’s Preservation Job Board.